Kristy just forwarded a funny email to me about a Dutch department store – HEMA.
This company has been around for a very long time, so some might expect their online offering to be a little primitive, and in some respects, you’d be right as you cannot order via their site.
So why have an online store if you cannot make any purchases? Well, just have a look at the site yourself… wait a few seconds for it to load and see what happens. You don’t need to click on any products, and since the page is in Dutch, you probably won’t be able to read much of it… just make sure you have your volume turned-on, then sit back and enjoy:
Such a simple, yet entertaining and enjoyable concept. Despite not actually selling anything online, they’ve managed to make a viral website which is something that most other e-commerce stores lack.
Brilliant work HEMA!